
Webinar Playback: Building Intelligent Apps and Smart AI Integration using MCP (Model Context Protocol)
In this video I’m joined by Mark Harrison from Microsoft. We go deep on how to build intelligent applications, including AI Agents vs Agentic AI,
When selecting a technology partner, a common question arises: why choose 345 Technology over a global system integrator or a large outsourcer? The answer lies in our unique position as a specialised integration partner.
Specialists vs. Generalists
At 345 Technology, we pride ourselves on being specialists. Unlike large outsourcers and global system integrators, who by necessity cover a broad range of services and sectors, we focus intensely on what we do best. These large firms are generalists, built to handle a wide variety of tasks at scale, but often lacking the deep expertise needed for complex integration projects.
Scale vs. Innovation
Large outsourcers are designed for scale. Their business model relies on breaking down tasks into components that can be outsourced to low-cost, low-skilled workers around the globe. When done correctly, this can lead to significant cost savings. However, this approach has limitations, especially when it comes to integration projects.
Integration, by its very nature, involves the seamless interaction of multiple systems. A component-based approach may overlook critical issues because it lacks a holistic view. At 345 Technology, we approach integration with systems-level thinking, ensuring that all aspects of your systems work together flawlessly. We are built for innovation, not just replication.
The Importance of Systems-Level Thinking
In the real world, technical challenges often require more than just meeting functional requirements. Non-functional aspects, such as reliability, performance, security, and maintainability, are equally crucial. For instance, how do you ensure that a system remains operational 24/7? How do you upgrade it without causing downtime? These are the kinds of questions that drive our approach and differentiate us from generalists who may overlook these critical factors.
Personalised Service and Investment in Your Success
Another key distinction between 345 Technology and larger firms is the level of service you receive. Large outsourcers often serve thousands of clients, making it difficult for them to provide the personalised attention your business deserves. You become just another number in a vast client base.
At 345 Technology, you’re one of tens, not thousands. This means we can invest significantly more time and resources into understanding your specific needs and tailoring our services accordingly. Your success is directly linked to ours, so we are deeply committed to delivering exceptional results.
Flexibility vs. Standardisation
Large outsourcers tend to offer a standardised service that may not fully meet your unique requirements. In contrast, 345 Technology provides a flexible service that can be tailored to your specific needs. This is akin to the difference between dining at a restaurant with a skilled chef versus a fast-food chain like McDonald’s. One offers a bespoke culinary experience, while the other provides a standardised menu. The choice is yours.
Choosing the right technology partner is crucial for the success of your project. If you value innovation, systems-level thinking, personalised service, and flexibility, 345 Technology is the partner you need. We’re specialists in what we do, and we’re committed to helping you achieve your goals.
Contact us today to learn more about how we can support your next project.

In this video I’m joined by Mark Harrison from Microsoft. We go deep on how to build intelligent applications, including AI Agents vs Agentic AI,

If you’re running CI servers or end-to-end acceptance tests in your Azure projects, you’re not alone – and the good news is, testability is getting better. 💡Testing

You won’t want to miss this exciting webinar with hosts Andrew Rivers & Mark Harrison on Wednesday 28th May at 1PM. Andrew & Mark will
